Better Retirement
Unlock the full potential of SuperGold
Just like the benefits you can access through HealthCarePlus, there is also the SuperGold Card that aims to help you stretch your money further with instant discounts and special offers too.
In this article from Vanessa Glennie of the Lifetime Income team, you can read about how you can maximise your SuperGold status, with some top tips: Unlock the full potential of SuperGold
Or you can read article published in full below and tell us what you think in the comments section.
Unlock the full potential of SuperGold
Consider this our annual public service announcement to remind those of you with SuperGold status to make the most of its many benefits. While the cost-of-living squeeze has eased up over the last year or so, plenty of budgets are still feeling the pinch, particularly hot on the heels of the holiday season. SuperGold benefits like free off-peak travel on public transport and 5% off at participating supermarkets can really make a difference.
But with thousands of discounts available, it can be tough to keep track of them all. To help you maximise your SuperGold status, here are our top tips:
1. Download the SuperGold app
Our number one tip is to download the SuperGold smartphone app, which makes it even easier to find discounts and offers near you when you’re out and about. It allows you to search for discounts based on location, category, or retailer, and even provides a map view of nearby offers.
How to download the app:
- Open the App Store (for iPhone/iPad) or Google Play Store (for Android devices).
- Search for SuperGoldNZ.
- Tap the SuperGoldNZ logo.
- Click Get (on iPhone) or Install (on Android).
- Once downloaded, tap the Gold icon on your home screen to open the app.
Using the app to find savings:
- Use the search bar to look for specific items or businesses.
- Filter discounts by category or location.
- View offers as a list or on a map.
- Tap on offers for more details and instructions on how to redeem them.
If you’re stuck, check out this step-by-step guide to the app.
2. Check the SuperGold website
If you’re not keen on the app, the SuperGold website is another great resource to help you find discounts. The site is user-friendly, allowing you to search by keyword, category, or specific retailer. Before heading out, take a moment to check if the places you plan to visit offer SuperGold discounts, so you can plan your purchases accordingly.
3. Explore your backyard (and beyond) with SuperGold perks
Retirement is the perfect time to explore Aotearoa, when you’re no longer bound by constraints like annual leave and school holiday schedules. With your SuperGold Card, you can enjoy discounts on transportation, accommodation, and attractions across the country, including on all Northern Explorer, TranzAlpine & Coastal Pacific trains, the Interislander and Bluebridge ferries, multiple rental car companies, including Budget, Ezi Car, Avis and Apex, and plenty of hotels and hotel chains throughout NZ, like Millennium.
Meanwhile, some of our best-known attractions offer hefty discounts, too, including scenic flights, glowworms, the TSS Earnslaw, Skyline Queenstown, and Hell’s Gate Geothermal Reserve and Mud Spa.
4. Enjoy discounts across the ditch
Your SuperGold Card isn’t just useful in New Zealand—it’s also recognised in Australia! Through the Australian Seniors Card programme, you can access discounts on shopping, dining and services while visiting. Each state and territory runs its own scheme, so check the SuperGold website or app before your trip, and don’t hesitate to ask about discounts when shopping.
5. Always ask
Not all SuperGold discounts are heavily advertised. It’s always worth asking at the checkout or when booking an activity if a discount is available. Many businesses offer exclusive deals that may not be widely publicised, so keep your SuperGold Card or app handy and ask wherever you go.

Written by: Vanessa Glennie
Vanessa is Head of Communications at Lifetime Retirement Income. She’s an experienced investment writer, having spent more than a decade writing about financial markets in the global fund management industry.
Keen for a prosperous and worry-free retirement?
They know that people spending in retirement require significantly different strategies to those who are saving for retirement. They manage retirees money a little differently to people who are saving for retirement. The reason for that is they have to make sure retirees savings last.
Click on the button below to ask a question or contact the Lifetime Retirement Income Team.
Leave a comment